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HealthFocus is the global leader — from researching and understanding consumer motivations to eating for health.
We work with the best food, beverage, and supplement companies to help you bring to market your healthier solutions — faster and more profitably.
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Our research focuses on current and future consumer attitudes toward healthy products and lifestyles. We tell you what to expect in the future, so you can make the best decisions for your new products.
Helping you connect more powerfully with your consumers, the HealthFocus U.S. Trend Study tracks consumer motivations, perceptions and beliefs around health and nutrition.
New 2018 global topic reports on sweeteners, protein, carbohydrates and gut health are now available. These comprehensive global source documents cover everything you need to know—globally, regionally and across 22 individual countries.
The HealthFocus Global Trend Database is an extensive, in-depth resource across multitudes of well-being related topics. For a limited time, the Bundled Report Program allows clients to access this critical and time-sensitive library of data at a discounted price. The more you buy, the more you save!
Our new proprietary early adopter wellness segmentation provides a crystal ball into the health and nutrition trends of tomorrow. Discover the next big wellness products/ingredients to emerge and which healthy trends will still be growing tomorrow…
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New Global Topic Reports
We know shoppers are actively cutting back on sugar, but how are they doing it? HealthFocus explores the ways shoppers are dealing with sugar globally, regionally and across 22 countries in the new … [Read More...] about Global Sweetener Report
Not all protein sources are equal according to findings from Global Opportunities in Protein: New Consumer Requirements for Success—the new global topic report from HealthFocus … [Read More...] about Global Protein Report
Over half of shoppers always or usually choose foods/beverages to improve digestion, ranking as the #1 benefit shoppers seek from a list of nearly 30 functional health benefits, according to findings … [Read More...] about Global Gut Health Report